ABOUT US

Why we exist

Our why is simple: to glorify Jesus and make Him known everywhere.

Not through fancy tricks, but through the everyday: a shirt, a question, a conversation. We are sure that these seemingly small things can make huge impacts in people's lives.

We believe clothing can be more than what you wear — it can be a tool to share Jesus with the lost.

The problem

More than 3.5 billion people are considered unreached — meaning they may live and die without ever hearing the name of Jesus (Joshua Project).

Over 2000 languages still don’t have access to a single verse of Scripture (Wycliffe).

In the U.S. alone, over 100 million people identify as non-Christian — but many are open to a real conversation about faith (Pew Research).

How we are helping solve the problem

We are attacking the problem on two fronts: Locally and globally, from our neighbors to the nations.

Locally, we equip believers with apparel that opens doors to Gospel conversations — in your neighborhood, on campus, in the gym, on mission trips, or wherever God sends you.

Globally, we donate 30% of profits to fuel global Bible translation efforts through the 2033 Project by illumiNations — a movement working to bring God’s Word to every remaining people group without Scripture by the year 2033.

Why “129 Project”?

It originates from John 1:29 — “Behold, the Lamb of God, who takes away the sin of the world.”

We long to see everyone, from every nation, behold Jesus — not just as a name, but as Savior and King.

Until every tribe, tongue, and nation hears.